Paris Texas History: A Dated Timeline From the 2012 Monza Boutique to Arezzo, Cowboy Carter and Luxury Shoes
Paris Texas History: A Dated Timeline From the 2012 Monza Boutique to Arezzo, Cowboy Carter and Luxury Shoes
Paris Texas is eleven years old and most of its story has happened in the last four. It was founded in Milan in 2015 by two people who already ran a boutique together, grew on the strength of two shapes, sold a majority stake to a Brazilian footwear group in 2023, and was on the cover of the biggest album of 2024 the following spring. This is the dated timeline, each entry checked against the trade press article that reported it, with the sources listed at the foot of the page. Who is Paris Texas tells the story as prose; this page is the record.
Key facts
- 2012: Annamaria Brivio and Massimo Baltimora, partners in the Baltimora Studio showroom, open the luxury boutique Norrgatan in Monza, north of Milan (WWD).
- 2015: the pair found Paris Texas in Milan; Brivio, a former buyer for multi-brand stores, is creative director (WWD, Wikipedia).
- 2022: the brand’s sales are around 15 million euros (WWD, March 2023).
- March 2023: Arezzo and Co, the Brazilian group behind Arezzo, Schutz and Alexandre Birman, buys 65 percent for 25 million euros, its first acquisition outside Brazil; the founders keep 35 percent, and the Monza factory that makes the shoes comes with the deal (WWD, World Footwear, FashionNetwork).
- November 2023: a co-branded capsule with Net-a-Porter, the Livia pump, the Liz sandal and a slingback, the first collaboration under the new ownership (WWD).
- 19 March 2024: Beyonce reveals the Cowboy Carter cover wearing the white Paloma mid-calf boot; April 2024: a two-shoe capsule with the photographer Nadia Lee Cohen; June 2025: custom silver mirrored Texan boots for the Cowboy Carter tour in Houston (Footwear News, Interview, WWD).
2012 to 2015: the boutique before the brand
Brivio began as a fashion buyer for a multi-brand store in Milan, then joined Massimo Baltimora in the Baltimora Studio showroom. In 2012 the two opened Norrgatan, a luxury boutique in Monza, and it was the buying for that shop, WWD reported in 2023, that showed them the gap: fashion-led, well-made shoes at a price under the big Italian houses. In 2015 they founded Paris Texas to fill it, with Brivio designing and the company controlled through Baltimora Studio. The name was the design brief, Paris for the pointed pump and Texas for the cowboy boot, and Brivio has described it since as “the perfect fusion between two worlds”.
“Paris Texas is the perfect fusion between two worlds and this duality is expressed in the brand’s name itself, where Parisian chic sensuality meets the fearless audacity of Texan cowboys,” Annamaria Brivio told Footwear News in March 2024, adding that “for Paris Texas the Western style is an attitude and not a trend, it is part of our DNA.”
2015 to 2022: two shapes and a pink sole
The range that grew over those years is the one at Luxury Handbags now: the Texan boot on a covered Western heel, the Dallas, the Dakota and the El Dorado, and the Lidia pointed stiletto in every shape a stiletto can take, most of it on a leather sole lacquered in the pink the house calls Texas Rose. The shoes were made from the start at a medium-sized factory in Monza. By 2022 the brand was selling around 15 million euros a year, the figure WWD cited when the ownership changed. Every style explained sets out what each of those models became.
March 2023: Arezzo and Co
On 3 March 2023 WWD and Footwear News reported that Arezzo and Co, the Brazilian group whose brands include Arezzo, Schutz, Anacapri and Alexandre Birman, had taken a 65 percent stake in Paris Texas for 25 million euros, about 130 million Brazilian reais, its first acquisition outside Brazil. The structure, per World Footwear: Arezzo’s Italian unit took 26 percent through a 10 million euro capital increase and bought a further 39 percent from Baltimora Studio for 15 million euros, leaving the founders with 35 percent and running the company independently at least to the end of 2027, with an option for Arezzo to go to 100 percent. FashionNetwork reported that the Monza factory came with the deal and that a New York flagship and showroom were planned. Alexandre Birman, the group’s chief executive, gave the reason in one line.
“The business of luxury shoes is made in Italy. That’s the reality and that will always be the case,” Alexandre Birman, chief executive of Arezzo and Co, told WWD on 3 March 2023, explaining why the Brazilian group’s first acquisition outside Brazil was a Monza shoemaker.
November 2023: the Net-a-Porter capsule
The first collaboration under the new ownership was a co-branded holiday capsule with Net-a-Porter, unveiled on 16 November 2023: the Livia, a pointed pump with a jewelled buckle strap in midnight satin and croc-embossed black and red leather; the Liz, a strappy stiletto sandal; and a thin-strapped slingback in the same colours and a mirrored gold. It followed a pre-fall campaign with the musician Gabbriette. The slingback and pump guide covers the shapes that came out of it.
19 March 2024: the Cowboy Carter cover
Beyonce revealed the cover of Cowboy Carter on Instagram on 19 March 2024, side-saddle on a white horse in a white pair of Paris Texas boots. Footwear News identified them the same day as the Paloma mid-calf boot: 100 percent calf leather, Western-style panelling, a pointed toe and a 3 inch stiletto heel, listed at 795 US dollars on the brand’s site, and ran the interview with Brivio quoted above. The Paloma has since left the range; the Beyonce boots page explains which current Texans come closest.
April 2024: Nadia Lee Cohen
A month later, on 24 April 2024, Interview magazine covered the launch of a two-shoe capsule designed with the photographer and model Nadia Lee Cohen: a thigh-high boot and a mule, each in white, red, brown and black, launched at a party at the Chateau Marmont in Los Angeles that Brivio attended. In a July 2024 profile in Harper’s Bazaar India, Brivio said the collaboration mattered because Cohen “is the true essence of what Paris Texas is. She is feminine, but also very hard and strong at the same”.
June 2025: the tour boots
For the second Houston show of the Cowboy Carter tour, on 28 June 2025, Paris Texas made Beyonce a custom pair: silver mirrored leather Texan boots, thigh-high, pointed toe, tiered crystal-covered fringe applied by Italian artisans and a 100 mm block heel covered in crystals, WWD reported on 30 June. It was one of several houses making custom boots for the tour; the Paris Texas pair was the homecoming one.
September 2026: Luxury Shoes
Luxury Handbags launched Paris Texas on 17 September 2026 with 316 styles, every in-stock style on the brand’s own site at the time, sized EU 35 to 42, from $1,060 to $3,080, with the Texan boots, the Lidia in every shape and the Stiletto, Bettina and Anja boots. The 2026 edit is the buying guide to that launch, and where to buy compares the other stockists.
What the timeline means for a buyer
Three things. The design has not changed hands: the woman who founded the label still draws it, and the two shapes it is known for are the two it started with. The factory has not changed either: the shoes are still made in Monza, now owned by the majority shareholder, which is a reason to expect the quality to hold. And the range is young enough that the models in stock today are the ones that will be searched for in five years, which is the argument for buying the black patent Lidia and the black suede Dallas rather than the seasonal colour. Is Paris Texas a luxury brand takes that argument further.
Frequently asked questions
When was Paris Texas founded?
In 2015, in Milan, by Annamaria Brivio and Massimo Baltimora, who had opened the Norrgatan boutique in Monza together in 2012.
Who owns Paris Texas?
Arezzo and Co, the Brazilian footwear group, has held 65 percent since March 2023, bought for 25 million euros; the founders hold 35 percent and run the company, and Arezzo has an option to go to 100 percent.
Where are Paris Texas shoes made?
In Italy, at a medium-sized factory in Monza, north of Milan, which Arezzo and Co took ownership of in the 2023 deal.
When did Beyonce wear Paris Texas?
On the Cowboy Carter cover revealed on 19 March 2024, in the white Paloma mid-calf boot, and on the tour, with a custom silver mirrored pair for Houston in June 2025.
Has Paris Texas done collaborations?
A holiday capsule with Net-a-Porter in November 2023 and a two-shoe capsule with Nadia Lee Cohen in April 2024, plus custom stage boots for Beyonce in 2025.
How big is Paris Texas?
WWD put its 2022 sales at around 15 million euros, the year before the Arezzo deal; the group valued 65 percent of it at 25 million euros.
Read next
Read who Paris Texas is, the Beyonce boots page and is Paris Texas a luxury brand. Shop the Paris Texas collection at Luxury Shoes .
More Paris Texas guides
Every Paris Texas page by Luxury Shoes ’s fashion editor Gemma Deeks: Who is Paris Texas?, How to style, Brands like Paris Texas, The 2026 edit, Size guide, Price guide, Where to buy, Is it a luxury brand?, Sale, Are they comfortable?, Care, The Beyonce boots, Cowboy boots, Lidia mules, Lidia slingbacks and pumps, Stiletto boots, Ankle boots, Best boots, Best mules and heels, Black, Brown boots, Red, Nude and pink, White and ivory, Gold and silver, Patent, Suede boots, Croc and python-print, Anja boots, Bettina boots, Review, Heel heights, Boot shafts and calf fit, Materials, Glossary, Every style explained, Real vs fake and resale, vs Amina Muaddi.
Sources and method
Checked on 17 September 2026 by Gemma Deeks, fashion editor at Luxury Shoes . Product facts, the heel heights, shaft measurements, compositions and the fit lines, are the brand’s own product-page text; counts, prices and price ranges are Luxury Shoes ’s live catalogue on that date and move with stock; the company history comes from the trade press articles listed below, each read on the date above; the size chart is the brand’s own. Where a claim could not be checked against one of these it was left out, and where the fitting room is giving its own advice the page says so.
- Paris Texas product pages: the description, “Fits true to size” line, shaft height and circumference, heel height, colour and composition of every style (350 pages saved 16 September 2026)
- Paris Texas size guide: the EU, US, UK, FR, JP and centimetre chart
- Paris Texas (brand) on Wikipedia and its cited articles
- Wikidata Q133890861
- WWD, 3 March 2023: Arezzo and Co takes a 65 percent stake for 25 million euros; the 2015 founding, the Monza boutique and the 2022 sales figure
- Footwear News, 19 March 2024: the Paloma mid-calf boot on the Cowboy Carter cover and the Brivio interview
- World Footwear, 9 March 2023: the structure of the Arezzo deal (26 percent by capital increase, 39 percent from Baltimora Studio, founders keep 35 percent)
- FashionNetwork, 3 March 2023: the Monza factory and the planned New York flagship
- WWD, 16 November 2023: the Net-a-Porter capsule
- Interview, 24 April 2024: the Nadia Lee Cohen capsule launch
- Harper’s Bazaar India, 24 July 2024: Annamaria Brivio on the brand and the Nadia Lee Cohen collaboration
- WWD, 30 June 2025: the custom silver mirrored Texan boots for the Cowboy Carter tour in Houston
- Luxury Handbags live catalogue, 17 September 2026: prices, sizes and stock
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