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By Gemma Deeks, Fashion Editor at Luxury Handbags | 25 June 2026
The short answer. Yes. La DoubleJ is a luxury Italian house, made in Italy from archival prints revived with historic Milanese mills. It was founded in Milan in 2015 by J.J. Martin, and it sits in the luxury contemporary bracket, the same shelf as Zimmermann and Taller Marmo.
People ask this because La DoubleJ looks playful, and playful is not the first word that comes to mind with luxury. The colour, the prints, the maximalism, it all reads as fun rather than serious. That is the trick of the house. Underneath the joy is real Italian craft, and the price reflects it. Here is what actually makes La DoubleJ a luxury label.
Made in Italy, from the archives
La DoubleJ is produced in Italy. J.J. Martin built the brand by reviving vintage Italian prints, working with historic mills including the Lake Como silk house Mantero, then re-colouring those archival patterns for modern dresses and separates. Silk twill, fine cotton, and a signature techno tulle are cut and finished by Italian makers. The fabric and the make are where the money goes, and you feel it in the hand.
The price tells you
La DoubleJ dresses generally run from the mid hundreds into the low thousands, with kaftans and embellished evening pieces at the top. That is luxury contemporary pricing, in line with Zimmermann and just under the heavily embellished couture houses. It is an investment piece, not a fast-fashion print dress, and it holds its value because the make lasts.
Who founded La DoubleJ
The founder is J.J. Martin, an American fashion editor who spent years in Milan before launching the label in 2015. She started with curated vintage and a shoppable magazine, then grew it into a full ready-to-wear and homeware house. The point of view is hers, and it is consistent, which is part of why the brand reads as a real house rather than a trend.
How it sits against its peers
If you already shop Zimmermann for resort and Taller Marmo for kaftans, La DoubleJ belongs in the same wardrobe. It is the boldest of the three on print, the most Italian on make, and the easiest to wear day to night. For the full picture, read La DoubleJ vs Zimmermann and our edit of the best print dress brands.
Shop the La DoubleJ collection at Luxury Shoes , with new season designer dresses, silk tops, and swim, all authenticity guaranteed with worldwide shipping.
Frequently asked questions
Is La DoubleJ a luxury brand?
Yes. La DoubleJ is a luxury Italian house, made in Italy from archival prints, founded in Milan in 2015 by J.J. Martin. It sits in the luxury contemporary bracket alongside Zimmermann and Taller Marmo.
Who founded La DoubleJ?
La DoubleJ was founded in 2015 by J.J. Martin, an American fashion editor based in Milan, who built the brand from curated vintage into a full ready-to-wear and homeware house.
Is La DoubleJ worth the price?
For a print lover, yes. The pieces are made in Italy in silk, cotton, and techno tulle, the prints are revived from Italian archives, and the swing dress in particular is an easy A-line that lasts for years. It is an investment piece, not a throwaway.
Where can I buy La DoubleJ?
Luxury Handbags stocks La DoubleJ with authenticity guaranteed and worldwide shipping from UAE and Australia hubs. Browse the collection and the designer dresses edit on this site.
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