If you love Lemaire, you love a particular thing: clothes that are quiet, beautifully cut, and built to last. The good news is that a small group of houses works in the same register. Here are the brands like Lemaire worth knowing, what each one does differently, and how to choose between them.

The Row

The Row is the obvious neighbour. Where Lemaire is soft and a little utilitarian, The Row is more austere and more expensive, with an emphasis on perfect proportion and the finest cloth. Both believe in restraint and an unbranded look. Choose Lemaire for an easy, lived-in line and a friendlier price. Choose The Row when you want the most uncompromising version of minimalism and are happy to pay for it.

Totême

Totême is the Scandinavian take on the same idea. It is cleaner and a touch more polished than Lemaire, built around sharp tailoring, the signature scarves, and a wardrobe of modern staples. Totême reads slightly more corporate, Lemaire slightly more artistic. If your days call for crisp and put-together, Totême fits. If you want something looser and more relaxed, Lemaire is your house.

Khaite

Khaite shares the quality and the quiet-luxury positioning but turns up the drama. There is more body to the tailoring, more leather, and a stronger sense of occasion. Khaite is minimalism with an edge, Lemaire is minimalism at rest. Many wardrobes hold both: Lemaire for the everyday base, Khaite for the pieces that need to make an entrance.

How to choose

It comes down to register. For an easy, often unisex uniform in soft neutrals, Lemaire is hard to beat and the most wearable of the group. For pure, exacting minimalism, look to The Row. For clean and polished, Totême. For minimalism with a sharper edge, Khaite. All four sit in the same quiet-luxury world, so you can mix them without a clash.

New to the house itself? Read who is Lemaire for the full story, learn how to wear Lemaire, and shop the current season in the Lemaire SS26 edit or the full Lemaire collection at Luxury Shoes .