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Totême is built for the woman who wants to think about her wardrobe once and then stop thinking about it. The clothes are designed to combine, so styling them is less about bold ideas and more about restraint. Here is how our editor builds a look around the Stockholm label, from the foundation pieces up.
Start with the outerwear
A Totême coat is the anchor of the whole wardrobe. The wool-cashmere coat and the cotton trench both carry an entire season, worn over tailoring on a workday and over a slip dress at night. Keep the line clean and let the coat do the work. If you buy one Totême piece, make it the coat, then build everything else to sit underneath it.
Build the off-duty uniform
The Original denim and a fine knit are the everyday Totême combination. Straight-leg jeans, a fine knit, and a flat leather shoe make the uniform the brand is known for. Tuck the knit loosely, push the sleeves, and the look reads considered without any effort. For the weekend, swap the knit for a cotton tee and keep the same denim.
Knot the scarf
The monogram silk scarf is the detail that signals Totême from across the room. Knot it at the neck over a crew knit, tie it to a bag handle, and wear it loose under a coat collar. It is the one flourish in an otherwise pared-back wardrobe, so let it stand alone rather than competing with other prints.
Keep the palette tonal
Totême dressing lives in camel, ecru, black, and washed blue. The palette is the styling trick: when everything is tonal, everything combines, and you stop making decisions. Wear camel on ecru for a soft daytime look, black on washed denim for something sharper, and introduce a single quiet colour at a time rather than a clash.
Dress it up
Totême is not only daywear. A column knit dress and a tailored trouser both take an evening easily with a heel and a sharp bag. The same restraint that makes the brand work by day makes it quietly striking at night. Let the cut carry the look and resist the urge to over-accessorise.
Build a Totême capsule
If you want a starting five, our editor would choose the camel coat, the Original straight denim, a fine wool knit, a clean tailored trouser, and the monogram scarf. From those, a fortnight of outfits builds itself. Add a column dress and a knit skirt as the wardrobe grows.
Shop the full Totême edit at Luxury Shoes , including coats, knitwear, and skirts. For more, read whether Totême is a luxury brand and our edit of brands like Totême.