Loulou has a particular way of holding two ideas at once. Andra Turcanu founded Loulou in Bucharest in 2012, and everything she has made since carries a romantic streak and a harder edge in the same breath. A crepe dress softened with appliquéd roses sits happily beside studded leather and shearling. The pieces are produced in small runs in Bucharest, which is part of why each one feels considered rather than churned out. Think of what follows as a shortlist rather than the full rail: the eight pieces that show what the label is genuinely about, grouped by the three moods it does best. Every one of them earns its place for a different reason, and none of them needs a special occasion to justify it.

The rose pieces

The rose appliqué is Loulou’s signature, and it is at its most persuasive on the Red Rose Midi Dress. The midi length keeps it grown-up, the crepe gives it weight and movement, and the colour reads as confident rather than loud. This is the dress to reach for when you want to be the best-dressed woman in the room without having to say so. Add a bare shoe and let the roses carry the interest; anything more competes with them.

For evening, the Black Rose Mini Dress takes the same idea somewhere shorter and sharper. Black crepe makes the roses feel graphic instead of sweet, and the mini length is built for late dinners and parties that do not wind down early. Worn with bare legs and a heel, it needs very little help. It is the answer to every winter party invitation that asks for something beyond a plain black dress.

If a dress feels too expected, the Red Rose Crepe Jumpsuit is the answer. It carries the rose detail and the same fluid crepe, and the one-piece silhouette gives you length through the leg and a clean line from shoulder to floor. It is a proper alternative to eveningwear for anyone who would rather not think about a hem all night. Wear it with a heel to lengthen the line further, and a sharp coat over the top for arrival.

Cut-out tailoring

Loulou’s cut-outs are where the romance turns architectural. The Cut-Out Crepe Dress uses the label’s favourite crepe, this time cut away at precise points to reveal a sliver of skin without tipping into anything obvious. The result looks quiet on the hanger and deliberate on the body, which is exactly the trick worth paying for. It is the piece to wear when you want people to look twice without quite working out why.

The Black Cut-Out Maxi Skirt applies the same restraint to a floor-length silhouette. Black lengthens, the maxi line moves beautifully, and the cut-out detail keeps a long skirt from reading as safe. A fine-gauge knit and a simple bodysuit both work as the top half, letting the proportion do the work for you. It is proof that a long skirt need not be the sensible choice in the wardrobe.

Statement texture

This is the bolder end of Loulou, the side of the label that trades softness for texture and a little nerve. It starts with the Red Studded Leather Mini Skirt. The studding brings real attitude, the leather holds its shape, and the red pulls it firmly into statement territory. Worn with a plain knit and a boot, it turns an ordinary outfit into a decision. It is the piece that stops an outfit from being polite.

The Cropped Shearling Top in Black is the piece that surprises people. Shearling usually lives on a coat, yet cropped and in black it becomes a genuine going-out layer with texture you want to touch. It sits well over a slip dress in winter and reads far more polished than another blazer. Come spring it layers just as happily over a shirt with the collar left open.

Finally, the Faux Fur Jacket in Bordeaux is the throw-over-everything piece. The bordeaux is richer and more grown-up than a standard red, which is the whole reason to choose it above the safe black everyone already owns. The faux fur brings drama without any weight, and the jacket length keeps it useful across day and night. It is the item that makes jeans look deliberate and an evening dress look finished.

These eight give you Loulou across a full week, from a quiet weekday to the loudest night in the calendar. If you are still placing where the label sits, our view on whether Loulou is a luxury brand is worth a read, and our guide to styling Loulou covers how to wear these pieces beyond the obvious. For adjacent labels with the same romantic-but-bold instinct, see the brands like Loulou edit, and browse the full designer dresses category to see the rose and cut-out styles in context.