The Alexander McQueen Logo: Its History and the 2024 Revival
The Alexander McQueen Logo: Its History and the 2024 Revival
The Alexander McQueen logo is a serif wordmark that Lee McQueen conceived for his label in the early 1990s, with a small c set inside the Q of McQueen. The house brought that original logo back, redrawn, in February 2024, under creative director Seán McGirr, and the brand now presents itself simply as McQueen.
A short history
- Early 1990s: Lee McQueen draws the first logo for his London label, with the small c inside the Q.
- The years that followed: the house uses a series of wordmarks, including a cleaner capital ALEXANDER McQUEEN.
- February 2024: the founder’s original logo returns, redrawn, at the centre of the brand under Seán McGirr.
The return is part of a larger move back to the founder’s codes. Read the Seán McGirr era for how the clothes changed with it.
The skull, the house’s second logo
For many people the skull, not the wordmark, is the McQueen logo. It first appeared on the runway in the Autumn Winter 1996 Dante collection, became famous on the silk scarf of 2003, and now sits on the Knuckle hardware of the Jewelled bags and in the jacquard of the Skull Knit Scarf. Read what the skull means.
How to tell a real logo
A real logo is cleanly printed with even spacing, and the small c sits neatly inside the Q. Uneven spacing, a thick font and spelling mistakes are warning signs. Our authentication guide covers labels and style codes.
Frequently asked questions
What does the Alexander McQueen logo look like?
It is a serif wordmark with a small c set inside the Q of McQueen. The founder designed it in the early 1990s, and the house revived it, redrawn, in February 2024.
Did Alexander McQueen change its logo?
Yes. In February 2024, under creative director Seán McGirr, the house brought back the founder’s original logo, redrawn, and now presents itself as McQueen.
Why is there a small c inside the Q in the McQueen logo?
It comes from the founder’s own original design for the label, which set the c of Mc inside the Q.
Is the skull the McQueen logo?
The skull is the house’s best-known motif and works as a second logo. It has run through McQueen since the Autumn Winter 1996 Dante collection.
Shop the collection on the Alexander McQueen page.
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