Alex Perry is an Australian fashion designer, born in Sydney in 1963, who founded his eponymous eveningwear house in 1992. He is best known for sculptural red-carpet gowns built on precise corsetry, and his designs have dressed Jennifer Lopez, Kim Kardashian, Gigi Hadid, Rihanna, Sandra Bullock, and Gwyneth Paltrow.

If you have watched a column gown hold its line under the flashbulbs and wondered who cut it, there is a good chance the answer is Alex Perry. Here is the designer behind the label, what the house is known for, and where to shop it at Luxury Shoes .

Who is Alex Perry?

Alex Perry, born Alexandros Pertsinidis, trained at the East Sydney Fashion Design Studio and graduated in 1984. He began his career away from the sewing bench, working as a modelling agent who represented Australian models to international agencies. That decade close to the camera gave him an unusually sharp eye for proportion, presence, and how a garment reads in a photograph. In 1992 he launched his own label from a studio in Kensington, Sydney, cutting gowns, corsets, and sheaths, and in 1994 he moved the atelier to Double Bay as his clientele grew.

What is Alex Perry known for?

The house signature is glamour engineered through construction. Internal corsetry, precise boning, and a clean elongating line are worked in sequin mesh, fluid jersey, satin crepe, and silk. An Alex Perry gown is built to hold its shape across a long evening, which is exactly why it has become a default for galas, weddings, and milestone celebrations. The tailoring arm brings the same discipline to contour blazers, column skirts, and sculptural leather separates.

Who has worn Alex Perry?

The label is a fixture of the red carpet and awards season. Jennifer Lopez, Kim Kardashian, Gigi Hadid, Rihanna, Sandra Bullock, Gwyneth Paltrow, Priyanka Chopra, and Lupita Nyong’o have all worn Alex Perry, alongside a long list of Australian actors and presenters. The common thread is occasion dressing with presence, the kind of gown that is made to be photographed.

Is Alex Perry a luxury brand?

Yes. Alex Perry sits in the designer eveningwear tier, handcrafted in limited runs with couture-level construction, corsetry, and finish. The gowns are an investment piece rather than a fast-fashion buy, priced accordingly, and built to be re-worn and restyled for years.

Where to buy Alex Perry

Luxury Handbags carries Alex Perry ready-to-wear with worldwide shipping and authenticity verified before dispatch. Browse the full Alex Perry collection, read our edit of the best Alex Perry gowns, and see the latest Pre-Fall 2026 arrivals. If you are comparing Australian eveningwear houses, our Alex Perry vs Carla Zampatti guide lines them up side by side.

How does Alex Perry compare?

Shoppers who love Alex Perry often also consider Carla Zampatti, Safiyaa, and Zuhair Murad for red-carpet and occasion eveningwear. Alex Perry holds its own corner for corseted, sculptural glamour that photographs beautifully.