Is Costarellos a Luxury Brand? Prices, Craft and How It Compares

Yes. Costarellos is a luxury eveningwear brand: its gowns sit between $2,000 and $5,470 at Luxury Shoes , they are designed and made in-house in Athens, and the label is sold by Harrods, Selfridges, Net-A-Porter and more than 50 other retailers. It belongs in the same evening category as Jenny Packham, Zuhair Murad and Markarian.

Quick answer

• Price level: $290 to $5,470 across the current Luxury Handbags edit. Gowns start at $2,000.
• Craft: in-house design and production, French lace, crystal embroidery by hand, silk velvet and silk mikado.
• Stockists: Harrods, Harvey Nichols, Selfridges, Net-A-Porter, Mytheresa, Moda Operandi, Luisa Via Roma and Luxury Shoes .
• Clients: Queen Maxima, Queen Mathilde, Princess Rajwa, Jennifer Lopez and Sarah Paulson.
• Founded: 1998, in Athens, by Christos Costarellos.

What makes Costarellos a luxury brand

Three things decide whether a label is luxury in practice: what it costs, how it is made and who sells it. Costarellos clears all three.

How it is made

Christos Costarellos founded the house in Athens in 1998 and still sketches every design. The studio designs and produces in-house, so the hand work stays under one roof. That matters on pieces like the Mellorie Embroidered Crystals Gown, which is crystal-embroidered tulle with long sleeves and slits at the front, back and sides, and the Aliska gown, whose metallic lace appliqué is hand-beaded onto silk-blend velvet.

What it is made from

The fabric list reads like a couture order: French lace, French tulle, silk velvet (75% rayon and 25% silk on the Aliska and the Laudrie skirt), silk mikado, lurex georgette, triacetate crepe and mohair wool for the knits.

Who sells it

Costarellos is carried by more than 50 retailers, among them Harrods, Harvey Nichols, Selfridges, Net-A-Porter, Mytheresa, Moda Operandi and Luisa Via Roma. Department stores at that level buy from houses that can deliver consistent quality every season.

Costarellos prices by type

These are the current prices at Luxury Handbags for the Pre-Fall 2026, Fall Winter 2026 and Iconics pieces.

The pattern is clear. The more hand embellishment, the higher the price. A plain crepe column such as the Verana costs $3,220, while the fully crystal-embroidered Belina costs $5,470.

How Costarellos compares to its peers

Jenny Packham is the closest comparison for the British market. Both houses make romantic evening dresses with heavy embellishment and dress royal clients. Jenny Packham leans into beadwork and sequins, while Costarellos leans into lace and soft draping, with Greek mythology and landscape behind the collections.

Zuhair Murad, the Beirut house, is known for heavily embroidered couture gowns and sheer tulle. Costarellos covers the same occasions with a softer, more romantic line built on lace.

Markarian, from New York, shares the soft colour palette and the feminine evening line. Costarellos brings more lace and crystal work to the same kind of dress.

All four are luxury evening labels sold by the same tier of stores. The choice comes down to taste: lace and Greek romance point to Costarellos.

Where the value sits

1. Kalissa Guipure Lace Dress in Pearl Blue

$2,430. The signature guipure lace style, fitted with an asymmetric skirt. A good first Costarellos piece because it returns every season.

2. Brennie Lurex Georgette Dress in Purple

$2,000. The lowest gown price in the edit, with a V-neck, gathered sleeves and a high split.

3. Belina Embroidered Crystals Column Gown in Black

$5,470. The most hand work in the range, in black, which you can wear to black tie events for years.

4. Lissia Mohair Wool Feathers Sweater in Black

$1,190. Feather detail at the shoulders on a mohair-wool knit. It brings the house look into daywear.

5. Alexina Floral-Cut Satin Pencil Skirt in Black

$870. The floral-cut satin from Pre-Fall 2026 at the lowest skirt price.

See every piece on the Costarellos brand page, and compare gowns across houses in designer evening gowns.

Read next: who is Costarellos, where to buy Costarellos and brands like Costarellos.

Frequently asked questions

Is Costarellos a high-end brand?

Yes. Costarellos is a luxury eveningwear house founded in Athens in 1998, with gowns from $2,000 to $5,470 at Luxury Handbags and stockists that include Harrods, Selfridges and Net-A-Porter.

Why is Costarellos expensive?

Costarellos designs and produces in-house, works in French lace, silk velvet and crystal-embroidered tulle, and places much of its embellishment by hand. The price rises with the amount of hand work on each piece.

How much is a Costarellos gown?

Costarellos gowns cost between $2,000 for the Brennie dress and $5,470 for the Belina crystal column gown at Luxury Shoes . Most sit between $3,000 and $3,800.

Is Costarellos the same level as Jenny Packham?

Yes. Costarellos and Jenny Packham are both luxury evening labels sold by the same department stores. Costarellos leans towards lace and draping, while Jenny Packham leans towards beadwork and sequins.