LOULOU: The Spirit of Celebration

LOULOU (also known as LOULOU The Brand) is the Romanian fashion house founded by Andra Turcanu. A far cry from minimalism LOULOU is a celebration of femininity, fun and "more is more."

Famous for its signature use of ostrich feathers, hand-applied crystals and French lace the brand creates demi-couture for the woman who wants to be the life of the party. From unconventional bridal mini dresses to dramatic tulle gowns LOULOU blends nostalgia with a modern, flirty edge.

Faux Fur Vest In Ivory

$818
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Ivory Deep V Sweatshirt With Silver Studs

$550
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Leaf-Tie Hoodie In Black

$550
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Red Studded Leather Mini Skirt

$1,842
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Cropped Shearling Top In Black

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Red Rose Crêpe Jumpsuit

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Faux Fur Jacket In Bordeaux

$946
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Red Rose Midi Dress

$3,634
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Cut-Out Crêpe Dress

$1,714
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Black Cut-Out Maxi Skirt

$934
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Leaf-Detail Sweatshirt In Black

$511
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Black Rose Mini Dress

$2,354
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Black Mohair-Blend Knit Trousers

$934
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Black Rose Jogger Trousers

$678
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Red Rose Mini Dress

$2,354
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Two-Tone Jersey Turtleneck

$754
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Shearling Hooded Jacket In Red

$1,586
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Red Mohair-Blend Knit Trousers

$934
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Shearling Jacket In Red

$2,098
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Black Rose Denim Trousers

$934
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Black Rose Midi Dress

$3,634
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Cropped Shearling Top

$1,202
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Faux Fur Vest In Red

$818
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Black Leaf Jogger Trousers

$678
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Dual-Tone Hoodie With Studs

$716
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Shearling Coat In Black

$3,634
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Mohair-Blend Sweater With Floral Pendant

$754
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Cropped Shearling Top In Violet

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Deep V Sweatshirt With Leather Cuffs

$550
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Crystal Peplum Top

$806
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Mohair-Blend Turtleneck Sweater In Black

$562
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Leather Jacket In Pink

$2,098
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Pink Studded Leather Mini Skirt

$1,650
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Mohair-Blend Sweater With Floral Pendant In Black

$754
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Military Studded Wool Trousers

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Black Studded Trousers

$934
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$678
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Black Thorn Embroidered Trousers

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Mohair-Blend Sweater With Floral Pendant In Red

$754
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Black Rose Strapless Bustier

$806
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Satin Panelled Trousers

$678
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Rose-Embellished Hooded Sweatshirt In Black

$806
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Rose Satin Panelled Trousers

$678
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Jersey Turtleneck Top With Studded Detailing In Black

$882
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Violet Silk Satin Trousers

$639
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Mohair-Blend Sweater With Floral Pendant In Pink

$754
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Wool Turtleneck Sweater With Floral Pendant In Black

$754
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Jersey T-Shirt With Floral Pendant In Red

$498
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Black Rose Trousers

$1,190
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Shearling Coat In Red

$3,634
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Editorial Perspective: Loulou The Brand

In 2026, Loulou The Brand emerges as a beacon of ‘quiet luxury,’ epitomizing a sophisticated yet understated aesthetic that resonates deeply with today’s discerning high-net-worth clientele. As the fashion landscape shifts towards a more minimalistic ethos, Loulou elegantly captures this evolution, focusing on timeless designs and exquisite craftsmanship. This collection stands as a cornerstone for affluent wardrobes, offering versatile pieces that exude refinement without ostentation. Loulou's ethos complements illustrious labels like Schiaparelli and Zimmermann, creating a compelling narrative of modern luxury that prioritizes quality over conspicuous branding. By aligning with these powerhouses, Loulou positions itself within an elite circle, appealing to those who appreciate artistry and subtlety. Each piece not only enhances individual style but also serves as a statement of sophistication, making Loulou an essential addition for anyone curating a high-end capsule wardrobe. As we embrace this new era of fashion, Loulou The Brand is poised to define the future of elevated simplicity.

Editor’s Guide: How to Wear LOULOU

LOULOU is high-octane glamour. The key is to let the textures (feathers, lace) do the talking.

The Feather Mini

The Look: The brand’s signature party piece.
The Fix: Feathers add volume. Keep the leg line clean with a simple strappy sandal. Do not wear a necklace let the feather neckline frame your face.

Modern Bridal

The Look: The “After-Party” dress.
The Fix: LOULOU’s white lace and crystal minis are perfect for rehearsal dinners or the second look. Style with fun embellished shoes this is not a serious gown, it’s a party dress.

Sheer Lace

The Look: Romantic transparency.
The Fix: Many LOULOU pieces play with sheer lace. Wear with the included slip or nude seamless underwear to maintain the illusion without the risk.

Sizing Guide: LOULOU Fit Profile

LOULOU uses French Sizing (FR) but fits small due to non-stretch fabrics.

LOULOU (FR) US Size Fit Advice
36 4 Runs Small
38 6 Fitted Waist
40 8 True to Size
42 10 Fitted

Pro Tip: Party fabrics like tulle and lace often have zero stretch. If you are between sizes, particularly in the hips or bust, you must size up.

Frequently Asked Questions

Where is the brand LOULOU from?

LOULOU (The Brand) is based in Bucharest, Romania. It was founded by designer Andra Turcanu and specializes in handcrafted evening and bridal wear.

How do I clean a LOULOU feather dress?

Garments with ostrich feathers must be professionally dry cleaned by a specialist. Do not steam the feathers directly as moisture can cause them to droop and lose their fluff.

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Unleash your inner allure with Loulou The Brand’s collection, where each piece is a stunning testament to opulence and sophistication. Designed for the Luxury Handbags woman who commands attention, this collection transforms every moment into a statement of exquisite elegance.