Great choice. Loulou The Brand is Editor’s Guide: How to Wear LOULOU

LOULOU is high-octane glamour. The key is to let the textures (feathers, lace) do the talking.

The Feather Mini
The Look: The brand's signature party piece.
The Fix: Feathers add volume. Keep the leg line clean with a simple strappy sandal. Do not wear a necklace let the feather neckline frame your face.

Modern Bridal
The Look: The "After-Party" dress.
The Fix: LOULOU’s white lace and crystal minis are perfect for rehearsal dinners or the second look. Style with fun embellished shoes this is not a serious gown, it's a party dress.

Sheer Lace
The Look: Romantic transparency.
The Fix: Many LOULOU pieces play with sheer lace. Wear with the included slip or nude seamless underwear to maintain the illusion without the risk.

Sizing Guide: LOULOU Fit Profile

LOULOU uses French Sizing (FR) but fits small due to non-stretch fabrics.

LOULOU (FR)
US Size
Fit Advice

364Runs Small
386Fitted Waist
408True to Size
4210Fitted

Pro Tip: Party fabrics like tulle and lace often have zero stretch. If you are between sizes, particularly in the hips or bust, you must size up.

Frequently Asked Questions

Where is the brand LOULOU from?

LOULOU (The Brand) is based in Bucharest, Romania. It was founded by designer Andra Turcanu and specializes in handcrafted evening and bridal wear.

How do I clean a LOULOU feather dress?

Garments with ostrich feathers must be professionally dry cleaned by a specialist. Do not steam the feathers directly as moisture can cause them to droop and lose their fluff.. Standouts this season include Faux Fur Vest In Ivory, Ivory Deep V Sweatshirt With Silver Studs, Leaf-Tie Hoodie In Black, Red Studded Leather Mini Skirt, Cropped Shearling Top In Black and Red Rose Crêpe Jumpsuit. If you want one hero piece, start with Faux Fur Vest In Ivory — it anchors a capsule and works across seasons.

No problem — we can source it through our Blind Network, typically in 7–14 days, and bespoke variations are available through Luxury Handbags by You.