Awake Mode
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A.W.A.K.E. MODE at Luxury Shoes
A.W.A.K.E. MODE is the London label that made asymmetry its signature. Founded in 2012 by Natalia Alaverdian, a former fashion director at Harper's Bazaar Russia, the house takes the language of classic tailoring and cuts it off balance: a collar set to one side, a bib-front panel, a hemline that rounds where you expect a straight line. The result is ready-to-wear with a clear point of view, sculptural without being difficult to wear.
A.W.A.K.E. MODE shows on the Paris Fashion Week calendar as a member house of the Fédération de la Haute Couture et de la Mode, and the label is stocked by Net-a-Porter, Selfridges, and Harrods. Its tailoring reaches the red carpet too. Renée Zellweger wore A.W.A.K.E. MODE to the 2019 Vanity Fair Oscar Party, and Rachel McAdams wore the label on Jimmy Kimmel Live in 2026.
What to shop
The collection at Luxury Handbags runs across structured jackets, bib-front dresses, high-waisted trousers, and the wide-leg Mirror jeans, in a palette led by black, navy, and light grey melange. Every piece is authenticity-verified and ships worldwide. Read our guide to the house, or browse the full A.W.A.K.E. MODE edit below.
Knitted Sleeveless Top Red White Gingham
$580
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High Neck Pencil Dress With Side Panel Detail White
$2,070
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Bib-Front Maxi Dress Pale Pink
$1,790
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Bib-Front Maxi Dress Black
$2,000
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Bib-Front Structured Dress With Open Back Light Grey Melange
$1,700
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Bib-Front Structured Dress With Open Back White
$1,450
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Hemispheres Map Printed Voluminous Tee White
$540
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Flared Mirror Jeans White
$820
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Drawstring Sleeve Top Brown Check
$910
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Structural Top Ivory
$1,720
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Structural Top Black
$1,720
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Mirror Jeans With Side Inserts Bright Blue
$820
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Mirror Jeans With Side Inserts Red
$820
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Voluminous Bib-Front Shirt Pale Pink
$1,070
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Laminary Skirt Off White
$2,310
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Laminary Skirt Black
$2,760
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One-Sleeve Voluminous Top Pale Pink
$840
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Asymmetric Volume-Contrast Jacket White
$2,080
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Slit Knee Trousers Ivory
$1,190
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Side Panel Pencil Skirt Brown Check
$1,080
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Back To Front Asymmetric Oversized Collar Top Khaki Green
$1,390
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Asymmetric Oversized Collar Top Black
$1,270
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Slit Knee Trousers Black
$1,230
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Opened Neckline Sculpted Swan Dress White
$1,510
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Closed Neckline Sculpted Swan Dress Black
$1,510
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Asymmetric Volume-Contrast Jacket Black
$2,080
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Organza Bib-Front Structured Jacket Black
$1,640
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Double Collar Rugby Top Pink White
$690
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Knitted Multi Trapeze Skirt Pink
$1,720
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Knitted Rugby Top Yellow Navy Striped
$1,030
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Slit Knee Trousers Pale Pink
$1,010
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Rounded Hemline Skirt Black
$1,660
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One-Sleeve Voluminous Top Brown Check
$960
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Vest With Tie Back Black
$620
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Cropped Tuxedo Jacket White
$1,450
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Super Wide Leg Mirror Jeans White
$840
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Voluminous Bib-Front Shirt White
$1,070
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Voluminous Bib-Front Shirt Pale Blue
$1,070
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Flared Back To Front Skirt With Cutout Classic Blue Wash
$840
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Knitted Multi Trapeze Skirt Red White Gingham
$1,720
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Knitted Flared Skirt With Cut Out Pink
$990
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Lace Trimmed Big Collar Top Off White
$1,140
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Knitted Fitted Maxi Skirt With Side Panel Red White Gingham
$1,540
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Knitted Fitted Top With Ruffle White Navy Striped
$990
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Knee-Length A-Line Skirt Black
$1,220
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Open Back Bib-Front Top Black
$630
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Open Back Bib-Front Top White
$590
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Bralette With Pom Pom Nude
$510
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Knee-Length A-Line Skirt Ecru
$1,220
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Mirror Jeans With Side Inserts Pink
$820
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Editorial Perspective: Awake Mode
In 2026, the fashion landscape has embraced "Awake Mode" as a defining aesthetic, bridging the realms of comfort and conscious living. Initially born out of a response to the pandemic's upheaval, this category has evolved beyond loungewear into a vibrant expression of individuality and sustainability. Designers now integrate innovative materials—think biodegradable fabrics and smart textiles—that not only prioritize comfort but also advocate for environmental stewardship.
Awake Mode champions a relaxed silhouette while celebrating bold colors and playful patterns, reflecting a collective desire for joy and optimism. It encapsulates an ethos where personal style is an extension of self-care and mindfulness. The rise of digital fashion has further revolutionized this category, allowing for ephemeral collections that challenge traditional notions of wearability. As we navigate a world increasingly attuned to mental well-being and self-expression, Awake Mode stands as a testament to fashion's power to inspire and uplift in these transformative times.
Frequently asked questions
Is every item on Luxury Handbags authentic?
Absolutely. Luxury Handbags operates a strict “Protocol Network.” We do not allow private sellers or unverified sources. Every item is shipped directly from a licensed boutique or brand. We back this with a 100% Money Back Authenticity Guarantee.
Does the item come with original packaging?
Yes. Your item will arrive with all original packaging provided by the designer (dust bags, boxes, authenticity cards) exactly as if you purchased it in-store.
Do I have to pay import duties?
🇺🇸 USA Clients (Updated Protocol) Good news. Luxury Handbags now covers the majority of import duties for orders shipping to the United States. For Rest of World: Luxury Handbags ships on a DDU (Delivered Duty Unpaid) basis. The price you see online excludes local taxes. DHL or FedEx will contact you upon arrival to collect these fees.
How long does delivery take?
Our “Blind Network” ships from London, Paris, Melbourne and Dubai. • Processing: 1-3 Business Days. • Shipping: 2-5 Business Days (via DHL Express).
What is your return policy?
We accept returns within 14 days of delivery. The item must be unworn and the Luxury Handbags Security Tag must be attached. Read the full Returns Protocol here.
How do I cancel a Private Client Sourcing request?
Requests made via our Private Client Concierge (e.g., for Quota Bags) can be cancelled before the deposit is paid. Once a deposit is secured, the sourcing process is final and non-refundable.
How do I know my Luxury Handbags pieces are authentic?
Every piece is verified by our authentication team before it ships, with provenance documented where available.
Can a Luxury Handbags stylist help me choose?
Yes — our personal stylists offer complimentary one-to-one appointments, virtual or in person, across occasionwear, bridal and everyday luxury.
Do prices include duties and taxes?
Duties and taxes are calculated at checkout for your destination, so there are no surprises on delivery.
Can a Luxury Handbags stylist help me choose Clothing?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select clothing, virtual or in person.
Can you source a sold-out Clothing piece or size?
Often, yes — through our Blind Network we can locate sold-out clothing styles and sizes, usually within 7–14 days.
Can a Luxury Handbags stylist help me choose Dresses?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select dresses, virtual or in person.
Can you source a sold-out Dresses piece or size?
Often, yes — through our Blind Network we can locate sold-out dresses styles and sizes, usually within 7–14 days.
Can a Luxury Handbags stylist help me choose Tops?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select tops, virtual or in person.
Can you source a sold-out Tops piece or size?
Often, yes — through our Blind Network we can locate sold-out tops styles and sizes, usually within 7–14 days.
Can a Luxury Handbags stylist help me choose Pants?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select pants, virtual or in person.
Can you source a sold-out Pants piece or size?
Often, yes — through our Blind Network we can locate sold-out pants styles and sizes, usually within 7–14 days.
Can a Luxury Handbags stylist help me choose Skirts?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select skirts, virtual or in person.
Can you source a sold-out Skirts piece or size?
Often, yes — through our Blind Network we can locate sold-out skirts styles and sizes, usually within 7–14 days.
Can a Luxury Handbags stylist help me choose Women?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select women, virtual or in person.
Can you source a sold-out Women piece or size?
Often, yes — through our Blind Network we can locate sold-out women styles and sizes, usually within 7–14 days.
How are items sourced and how long does it take?
Source through Blind Network — typically 7–14 days.
The A.W.A.K.E. MODE Edit: An Editor’s Guide
A.W.A.K.E. MODE rewards a confident wardrobe. The cuts are directional, so the styling around them should stay quiet. A bib-front jacket wants nothing more than a column of black underneath. The wide-leg Mirror jeans take a sharp heel and a fitted knit. When one piece does the talking, let it.
How to style it
- Tailoring: The structured jackets and tuxedo shapes sit cleanly over a slip dress for evening, and over straight trousers for day.
- Dresses: The asymmetric and bib-front dresses are built around one detail. Keep jewellery minimal and let the collar or the cut-out lead.
- Denim: The Mirror jeans are a statement in their own right. Anchor them with a structured bag and a clean leather flat.
Size guide
A.W.A.K.E. MODE is cut to a European fit. Most pieces run true to size. If you are between sizes, take the larger of the two. Use this conversion as a guide.
| UK | FR | IT | US |
|---|---|---|---|
| 6 | 34 | 38 | 2 |
| 8 | 36 | 40 | 4 |
| 10 | 38 | 42 | 6 |
| 12 | 40 | 44 | 8 |
| 14 | 42 | 46 | 10 |
| 16 | 44 | 48 | 12 |
A.W.A.K.E. MODE: Frequently Asked Questions
Who designs A.W.A.K.E. MODE?
A.W.A.K.E. MODE was founded in 2012 by Natalia Alaverdian, who worked as a fashion director at Harper’s Bazaar Russia before launching the label in London.
Is A.W.A.K.E. MODE a luxury brand?
Yes. A.W.A.K.E. MODE shows on the Paris Fashion Week calendar as a member house of the Fédération de la Haute Couture et de la Mode, and it is stocked by Net-a-Porter, Selfridges, and Harrods.
Where is A.W.A.K.E. MODE made?
The label is designed in London and produced across specialist European ateliers, with collections crafted in Italy, Lithuania, Poland, and Portugal as declared on each care label.
What is A.W.A.K.E. MODE known for?
Sculptural tailoring and bold asymmetry. The house reworks classic suiting through deconstructed cuts and unexpected proportion, from bib-front jackets to the wide-leg Mirror jeans.
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✎ Editor’s edit: Styling Awake Mode by Gamma Deeks →
The A.W.A.K.E. MODE Edit: An Editor’s Guide
A.W.A.K.E. MODE rewards a confident wardrobe. The cuts are directional, so the styling around them should stay quiet. A bib-front jacket wants nothing more than a column of black underneath. The wide-leg Mirror jeans take a sharp heel and a fitted knit. When one piece does the talking, let it.
How to style it
- Tailoring: The structured jackets and tuxedo shapes sit cleanly over a slip dress for evening, and over straight trousers for day.
- Dresses: The asymmetric and bib-front dresses are built around one detail. Keep jewellery minimal and let the collar or the cut-out lead.
- Denim: The Mirror jeans are a statement in their own right. Anchor them with a structured bag and a clean leather flat.
Size guide
A.W.A.K.E. MODE is cut to a European fit. Most pieces run true to size. If you are between sizes, take the larger of the two. Use this conversion as a guide.
| UK | FR | IT | US |
|---|---|---|---|
| 6 | 34 | 38 | 2 |
| 8 | 36 | 40 | 4 |
| 10 | 38 | 42 | 6 |
| 12 | 40 | 44 | 8 |
| 14 | 42 | 46 | 10 |
| 16 | 44 | 48 | 12 |
A.W.A.K.E. MODE: Frequently Asked Questions
Who designs A.W.A.K.E. MODE?
A.W.A.K.E. MODE was founded in 2012 by Natalia Alaverdian, who worked as a fashion director at Harper’s Bazaar Russia before launching the label in London.
Is A.W.A.K.E. MODE a luxury brand?
Yes. A.W.A.K.E. MODE shows on the Paris Fashion Week calendar as a member house of the Fédération de la Haute Couture et de la Mode, and it is stocked by Net-a-Porter, Selfridges, and Harrods.
Where is A.W.A.K.E. MODE made?
The label is designed in London and produced across specialist European ateliers, with collections crafted in Italy, Lithuania, Poland, and Portugal as declared on each care label.
What is A.W.A.K.E. MODE known for?
Sculptural tailoring and bold asymmetry. The house reworks classic suiting through deconstructed cuts and unexpected proportion, from bib-front jackets to the wide-leg Mirror jeans.
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