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LOULOU: The Spirit of Celebration

LOULOU (also known as LOULOU The Brand) is the Romanian fashion house founded by Andra Turcanu. A far cry from minimalism LOULOU is a celebration of femininity, fun and "more is more."

Famous for its signature use of ostrich feathers, hand-applied crystals and French lace the brand creates demi-couture for the woman who wants to be the life of the party. From unconventional bridal mini dresses to dramatic tulle gowns LOULOU blends nostalgia with a modern, flirty edge.

Breakfast At Tiffany’S Dress In Red

$1,180
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Now, Voyager Lurex Tweed Blazer

$1,180
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An Affair To Remember Tweed Dress

$2,145
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Cotton Jersey Sweatpants

$585
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An American In Paris Denim Skirt

$584
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Crêpe Asymmetric Jumpsuit

$1,061
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Glossy Faux Leather Blazer In Black

$1,537
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Fitted Blazer With Crystals

$1,548
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To Catch A Thief Frayed Lurex Tweed Skirt

$822
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Embellished Hoodie

$1,668
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How To Fake It In Hollywood Shearling Jacket

$2,979
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Indiscreet Bra-Cut Crop Top

$536
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Crystal Embellished Miniskirt

$780
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Crystal Embellished Pants

$1,162
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Off-Shoulder Crêpe Midi Dress

$1,537
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Zipper Diamanté Minidress

$1,430
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Tweed Button-Detailed Romper

$703
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Corset Midi Dress In Black

$1,776
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Crêpe Crop Top

$534
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Double Indemnity Top

$465
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Faux Leather Flared Pants

$703
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Classic Oversized Blazer

$1,537
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Minidress In Jersey

$584
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Shanghai Express Straight-Fit Velvet Trousers

$703
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How To Steal A Milion Jumpsuit

$822
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Crêpe Corset Midi Dress

$1,776
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The Maltese Falcon Crew-Neck Jumper

$655
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Tweed Crop Top

$584
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To Sir, With Love Mini Dress

$1,013
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Silk Crop Top

$718
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Lady Sings The Blues Jumpsuit

$1,013
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Gentlemen Prefer Blondes Sequin Minidress

$1,180
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Double Indemnity Trousers

$465
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An Affair To Remember Tweed Embellished Blazer

$1,776
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Tweed Crystal Bow-Detailed Jacket

$822
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Feather Embellished Mini Dress

$1,287
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Crêpe Pants With Bows

$942
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Meet Me In St. Louis Top

$501
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Baby’S Birthday Mini Skirt

$655
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Classic Oversized Blazer In Black

$1,657
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Embellished Bow Blazer

$916
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Diamanté Blazer Black Dress

$1,132
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Crêpe Bow-Embellished Mini Dress

$1,180
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Crêpe Cutout Minidress

$1,602
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Meet Me In St. Louis Flared Trousers

$525
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Crystal Embellished Bermuda Shorts

$1,068
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Crêpe Cut-Out Miniskirt

$601
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Patent Slim Trousers In Black

$584
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Enemies Make The Best Lovers Minidress

$1,073
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To Catch A Thief Frayed Lurex Tweed Blazer

$1,180
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Editorial Perspective: Loulou The Brand

In 2026, Loulou The Brand emerges as a beacon of ‘quiet luxury,’ epitomizing a sophisticated yet understated aesthetic that resonates deeply with today’s discerning high-net-worth clientele. As the fashion landscape shifts towards a more minimalistic ethos, Loulou elegantly captures this evolution, focusing on timeless designs and exquisite craftsmanship. This collection stands as a cornerstone for affluent wardrobes, offering versatile pieces that exude refinement without ostentation. Loulou's ethos complements illustrious labels like Schiaparelli and Zimmermann, creating a compelling narrative of modern luxury that prioritizes quality over conspicuous branding. By aligning with these powerhouses, Loulou positions itself within an elite circle, appealing to those who appreciate artistry and subtlety. Each piece not only enhances individual style but also serves as a statement of sophistication, making Loulou an essential addition for anyone curating a high-end capsule wardrobe. As we embrace this new era of fashion, Loulou The Brand is poised to define the future of elevated simplicity.
Unleash your inner allure with Loulou The Brand’s collection, where each piece is a stunning testament to opulence and sophistication. Designed for the Luxury Handbags woman who commands attention, this collection transforms every moment into a statement of exquisite elegance.