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LOULOU: The Spirit of Celebration

LOULOU (also known as LOULOU The Brand) is the Romanian fashion house founded by Andra Turcanu. A far cry from minimalism LOULOU is a celebration of femininity, fun and "more is more."

Famous for its signature use of ostrich feathers, hand-applied crystals and French lace the brand creates demi-couture for the woman who wants to be the life of the party. From unconventional bridal mini dresses to dramatic tulle gowns LOULOU blends nostalgia with a modern, flirty edge.

Blush Thorn Embroidered Trousers

$678
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Rose-Embellished Sweatshirt In Black

$678
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Shearling Jacket In Black

$1,842
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Embellished Military Sweatshirt In Black

$550
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Jersey Tank Top With Floral Pendants

$550
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Jersey Turtleneck Top With Studded Detailing

$1,010
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Pink Rose Denim Trousers

$1,062
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Studded Hoodie With Pink Trim

$806
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Faux Fur Jacket In Ivory

$1,586
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Black Rose-Embroidered Mini Skirt

$934
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Faux Fur Vest In Blush

$818
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Studded V-Neck Sweatshirt In Black

$550
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Peplum Crystal Dress

$1,318
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Rose-Stem Hoodie In Black

$550
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Pearl-Trim Jacket

$1,138
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Blush Studded Drawstring Trousers

$678
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Rose Garland Hoodie In Black

$550
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Vegan Leather Laced Trousers

$550
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Cropped Jersey Turtleneck In Ivory

$332
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Ribbed Wool Turtleneck In Black

$422
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Ivory Mohair-Blend Knit Trousers

$934
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Puffer Jacket In Ivory

$1,842
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Deep V Sweatshirt With Pink Sleeves

$550
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Ivory Rose Jogger Trousers

$678
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Wool Turtleneck Sweater With Gold Studs In Powder Pink

$562
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Black Silk Satin Trousers

$639
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Black Studded Rose Denim Trousers

$1,062
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Red Bloom Mini Skirt

$1,650
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Faux Fur Jacket In Blush

$1,202
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Mohair-Blend Sweater With Floral Pendant In Ivory

$754
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Deep V Sweatshirt With Leather Trim

$550
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Denim Jacket With Floral Drawstrings

$1,202
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Faux Fur Jacket In Black

$1,586
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Studded Track Trousers With Leather Waistband

$934
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Gigi Long Sleeve Sweater In Blue

$596
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Vertigo Lurex Tweed Blazer

$1,180
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Breakfast At Tiffany’S Dress In Black

$1,180
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Lover Come Back Jacket

$1,537
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Gigi Minidress

$1,430
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The Barefoot Contessa Dress

$1,061
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The Harvey Girls Dress

$1,180
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Chicago Cropped Blazer

$942
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La Dolce Vita Minidress In Fuchsia

$1,657
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Crystal Tie-Up Belt

$238
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Funny Face Miniskirt In Blue

$703
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Swing Time Lace Details Crêpe Minidress

$1,180
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Aura Clutch In Ivory

$609
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What A Way To Go! Crêpe Minidress

$1,180
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Dreamgirls Cropped Tweed Blazer

$822
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Annabelle’S Affairs Mini Skirt

$536
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Editorial Perspective: Loulou The Brand

In 2026, Loulou The Brand emerges as a beacon of ‘quiet luxury,’ epitomizing a sophisticated yet understated aesthetic that resonates deeply with today’s discerning high-net-worth clientele. As the fashion landscape shifts towards a more minimalistic ethos, Loulou elegantly captures this evolution, focusing on timeless designs and exquisite craftsmanship. This collection stands as a cornerstone for affluent wardrobes, offering versatile pieces that exude refinement without ostentation. Loulou's ethos complements illustrious labels like Schiaparelli and Zimmermann, creating a compelling narrative of modern luxury that prioritizes quality over conspicuous branding. By aligning with these powerhouses, Loulou positions itself within an elite circle, appealing to those who appreciate artistry and subtlety. Each piece not only enhances individual style but also serves as a statement of sophistication, making Loulou an essential addition for anyone curating a high-end capsule wardrobe. As we embrace this new era of fashion, Loulou The Brand is poised to define the future of elevated simplicity.
Unleash your inner allure with Loulou The Brand’s collection, where each piece is a stunning testament to opulence and sophistication. Designed for the Luxury Handbags woman who commands attention, this collection transforms every moment into a statement of exquisite elegance.