Who designs A.W.A.K.E. MODE?

A.W.A.K.E. MODE was founded in 2012 by Natalia Alaverdian, who worked as a fashion director at Harper's Bazaar Russia before launching the label in London.

Is A.W.A.K.E. MODE a luxury brand?

Yes. A.W.A.K.E. MODE shows on the Paris Fashion Week calendar as a member house of the Fédération de la Haute Couture et de la Mode, and it is stocked by Net-a-Porter, Selfridges, and Harrods.

Where is A.W.A.K.E. MODE made?

The label is designed in London and produced across specialist European ateliers, with collections crafted in Italy, Lithuania, Poland, and Portugal as declared on each care label.

What is A.W.A.K.E. MODE known for?

Sculptural tailoring and bold asymmetry. The house reworks classic suiting through deconstructed cuts and unexpected proportion, from bib-front jackets to the wide-leg Mirror jeans.

Awake Mode | Luxury Shoes

Since 2012

Awake Mode

Bib-front dresses and Mirror jeans, in black, navy and grey melange.

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Awake Mode Opened Neckline Sculpted Swan Dress White

Awake Mode Mirror Jeans With Side Inserts Bright Blue

A.W.A.K.E. MODE rewards a confident wardrobe. The cuts are directional, so the styling around them should stay quiet. A bib-front jacket wants nothing more than a column of black underneath. The wide-leg Mirror jeans take a sharp heel and a fitted knit. When one piece does the talking, let it.

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