Great choice. Ganni is The Luxury Handbags guide to Ganni
Ganni built its name on contrast. Playful prints against practical cuts, party-season sparkle against a Monday commute, Scandinavian restraint against a leopard-spot midi. Ditte Reffstrup took the creative reins in 2009 and turned a small Copenhagen label into one of the most recognisable contemporary names in fashion, all without losing the everyday ease that made it work. The result is ready-to-wear you actually wear.

What Ganni is known for
The signatures are easy to spot. Leopard and floral prints, smock and babydoll dresses, seersucker, the GANNI logo tee, and rigid denim cut for a relaxed line. The brand leans into colour and pattern where many Scandi labels stay muted, and that is exactly why it stands out. For provenance, Ganni is a certified B Corporation and develops lower-impact materials through its Fabrics of the Future programme.

Editor's styling notes
A printed Ganni dress carries a whole look on its own, so let it lead and keep the rest quiet. Chunky boots by day, a strappy heel after dark. For denim, the Stary and Audri cuts sit low and loose, so anchor them with a fitted knit and a square-toe boot. A logo tee wants tailored trousers and a gold hoop, nothing more. When the print is loud, the styling should be calm.

Ganni sizing guide
Ganni uses EU numeric sizing, which maps cleanly to UK sizes. Most ready-to-wear is cut with a relaxed line, so if you are between sizes and want a closer fit, take the smaller. The Luxury Handbags size selector shows the UK equivalents.

UKEUUSLetter

4320XXS
6342XS
8364S
10386M
12408L
144210XL
164412XXL

Ganni denim is sized by waist in inches. For a higher, closer rise the brand recommends sizing down.

Frequently asked questions
Is Ganni a luxury brand? Ganni is a premium contemporary label rather than a traditional luxury house. It sits in the accessible-designer space alongside Stine Goya and Rotate, with the print-led identity and responsible-fabric credentials that have made it a Copenhagen favourite.
Is Ganni sustainable? Ganni is a certified B Corporation and develops organic, recycled, and responsibly sourced materials through its Fabrics of the Future programme.
Where is Ganni made? Ganni is designed in Copenhagen, Denmark, and produced largely across Europe with a network of long-standing suppliers.
Is Ganni true to size? Most Ganni ready-to-wear runs with a relaxed line. If you prefer a closer fit and sit between sizes, take the smaller. Denim sits low, so size down for a higher rise.. Standouts this season include Trousers in Brown Satin, Trousers in Brown Fil Coupe, Trousers in Black Net, Trousers in Black Cross-over, Trousers in Beige Suiting and Trench Coat in Double Cotton. If you want one hero piece, start with Trousers in Brown Satin — it anchors a capsule and works across seasons.

No problem — we can source it through our Blind Network, typically in 7–14 days, and bespoke variations are available through Luxury Handbags by You.