Shopper

I love BOYY but don't know where to start — what should I look at first?

Luxury Handbags Stylist

Great choice. BOYY is Editor’s Guide: Which BOYY Bag is For You?

BOYY bags are designed to be functional sculptures. Here is how to choose the right silhouette for your lifestyle.

1. The Bobby (The Icon)
The Bobby bag is the ultimate work-to-weekend tote. Defined by its boxy shape and giant buckle, it looks best carried by the top handle. Style it with tailored trousers and a trench coat for a sharp city look.

2. The Wonton (The Soft Option)
If you prefer a relaxed vibe, the Wonton is inspired by origami. Its slouchy leather handles interlock like a dumpling. Wear this crossbody with denim and a blazer for effortless cool.

3. The Karl (The Statement)
The Karl bag features a signature top flap. It is structured and architectural. Perfect for evening or events, it adds a geometric edge to fluid silk dresses.

Size Guide: Understanding BOYY Dimensions

BOYY naming conventions often refer to the width in centimeters (e.g., Bobby 23).

The "23" Size: The sweet spot. Fits a large phone, wallet, keys, and makeup essentials. Ideal for day-to-night.
The "18" or "Soft": A mini version. Perfect for carrying just the essentials. Cute, compact, and often comes with a crossbody strap.
The "36" or Large: The travel companion. Fits a laptop and daily gear. The ultimate power tote.

Frequently Asked Questions

Is BOYY a luxury brand?

Yes, BOYY is a contemporary luxury brand. It uses premium Italian calfskin and hardware, positioning itself alongside brands like Acne Studios and Jacquemus in the "New Luxury" market.

Where is BOYY from?

BOYY was founded in New York in 2006 but maintains a strong creative base in Bangkok and Milan. It is a truly global brand with a cult following in Scandinavia and Asia.

. Standouts this season include Buckle Saddle, Kalamata, Buckle Saddle, Tortora, Bobby Weekend Soft, Canvas, Color Block, Natural Peanut Butter Marine, Devon 23 Soft, Black, Bobby Weekend Soft, Nylon Inside-Out, Neon Pink and Scrunchy Tote, Hojicha. If you want one hero piece, start with Buckle Saddle, Kalamata — it anchors a capsule and works across seasons.

Shopper

And if my size or the exact piece is sold out?

Luxury Handbags Stylist

No problem — we can source it through our Blind Network, typically in 7–14 days, and bespoke variations are available through Luxury Handbags by You.