KNWLS: The New Face of London Cool

Formerly known as Charlotte Knowles, the rebranded label KNWLS is the London based designer redefining modern femininity. Founded by Charlotte Knowles and Alexandre Arsenault, the brand has garnered a cult following for its "subversive basics" a mix of 90s nostalgia lingerie inspired and dystopian edge.

Famous for its signature sheer mesh tops, printed leggings, and structured corsets KNWLS creates a "second-skin" silhouette. It is the uniform for the confident the cool and the unapologetic regularly spotted on icons like Bella Hadid and Kendall Jenner.

Neo Coat Teal

$2,187
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Scuba Playsuit Washed Black

$591
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Neo Skirt Teal

$1,165
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Jett Tailored Jacket Glen Check

$1,689
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M-Claw Bomber Black

$1,206
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Bellona Leotard Subtle Green

$566
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Bellona Sweatpants Subtle Green

$699
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Jett Trousers Glen Check

$1,148
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Tess Blouse Combi Check

$566
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Bellona Leotard Washed Black

$566
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Kayla Jacket Black

$1,830
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Scuba Top Washed Black

$674
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Leia Trousers Dark

$815
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Scallop Jacket Ivory

$2,104
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Halcyon Top Victorian Brown

$500
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Jett Bustier Glen Check

$832
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Leia Dress Dark

$1,165
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Bellona Hoodie Washed Black

$758
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Bellona Hoodie Subtle Green

$758
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Haze Hoodie Sage

$525
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Halcyon Leggings Combi Check

$500
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Halcyon Top Combi Check

$500
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Freya Dress Pink

$1,123
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Deleria Dress Noir

$1,273
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Halcyon Top Harley Oblivion

$500
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M60 X Knwls Rib Bomber

$882
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Tess Skirt Combi Check

$707
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M60 X Knwls Rib Mini Skirt

$400
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Halcyon Top Victorian Pink

$500
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M60 X Knwls Meow T-Shirt

$225
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M60 X Knwls Bandage Dress

$483
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M60 X Knwls Corset Top

$957
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Celest Jeans Blue

$682
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Tess Dress Combi Check

$965
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Halcyon Leggings Harley Oblivion

$500
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Alice Coat

$1,689
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Scallop Leather Corset Ivory

$1,414
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M60 X Knwls Crease Jacket

$599
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Claw Jacket Black

$1,572
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Ghost Trousers Black

$500
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M60 X Knwls Logo Longsleeve

$308
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M60 X Knwls Stripe Knit Skirt

$533
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M60 X Knwls Stripe Knit Hoodie

$732
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M60 X Knwls Halter Leotard

$300
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M60 X Knwls Crease Jeans

$483
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Knwls Nike Scythe Corset Black

$317
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Scythe Bustier Black

$749
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Scythe Trousers Black

$791
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Knwls Nike Ghost Leggings Black

$275
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Knwls Nike Ghost Leggings Olive Flak

$275
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Editorial Perspective: knwls

In 2026, the realm of knwls has evolved into a multifaceted fusion of sustainability, technology, and cultural commentary. Originally positioned as a minimalist trend focused on clean lines and understated elegance, knwls has since embraced a broader narrative that resonates with today’s conscious consumer. Designers are increasingly utilizing innovative materials, including biodegradable fabrics and upcycled textiles, reflecting a shift towards eco-responsibility. What sets 2026 apart is the integration of smart textiles that respond to environmental changes, marrying functionality with fashion. This evolution is also marked by a global aesthetic, drawing inspiration from diverse cultures, which fosters inclusivity and representation within the category. As we witness the rise of personalized fashion experiences, knwls is redefining itself not just as clothing, but as a statement of identity and values. This transformation signals a new era where fashion is not only about style but also about storytelling and sustainable practices, making knwls a pivotal player in the fashion landscape.
Introducing the Knwls collection: where avant-garde meets opulence, redefining modern luxury with every meticulously crafted piece. Elevate your wardrobe with bold designs that celebrate individuality and sophistication, ensuring you stand out in any crowd.