Who designs A.W.A.K.E. MODE?

A.W.A.K.E. MODE was founded in 2012 by Natalia Alaverdian, who worked as a fashion director at Harper's Bazaar Russia before launching the label in London.

Is A.W.A.K.E. MODE a luxury brand?

Yes. A.W.A.K.E. MODE shows on the Paris Fashion Week calendar as a member house of the Fédération de la Haute Couture et de la Mode, and it is stocked by Net-a-Porter, Selfridges, and Harrods.

Where is A.W.A.K.E. MODE made?

The label is designed in London and produced across specialist European ateliers, with collections crafted in Italy, Lithuania, Poland, and Portugal as declared on each care label.

What is A.W.A.K.E. MODE known for?

Sculptural tailoring and bold asymmetry. The house reworks classic suiting through deconstructed cuts and unexpected proportion, from bib-front jackets to the wide-leg Mirror jeans.